Skip to content
Brief Today

Toto Wolff Set to Sell Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic success in Formula 1

Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – following McLaren were valued at £3.5bn in a change of ownership structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, plans to divest a stake approximately five percent.

The 53-year-old would stay on as team principal and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos, who both hold one-third of the company.

A Mercedes spokesperson said: "We will be making no official statement on this. The management structure of Mercedes F1 will remain unchanged, and all three partners are dedicated to continued achievements of the brand in F1."

Valuation Growth

The deal would represent a substantial rise in value of the Mercedes team since Ineos Group acquired its stake for £208 million in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits recently due to the increasing appeal of the sport globally.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which debuted last summer and has grossed more than $630m (£458 million) at the box office.

The film represents the actor's top-grossing movie and the highest-earning sports film to date.

Present Performance

The Mercedes team are second in the team standings, trailing McLaren, with three races remaining in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races this year and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Written by

Amy Rose

Travel enthusiast and car rental expert with over 10 years of experience in the Italian tourism industry.

Brief Today

Type to search articles.