TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made media appearing in their streams. This initiative comes as the service disclosed that it presently contains more than 1 thousand million AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global launch. This development coincides with a surge in content created by AI, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that almost a tenth of the fastest-growing channels on a popular video site exclusively feature clips produced artificially. A significant portion of this material is considered low-quality AI content, a term for substandard, mass-produced content that is typically nonsensical or dreamlike.
Our research shows that many people like content created using AI tools, including digital art to science explainers, and we intend to provide users the ability to see more or less of that, based on their own preferences,” stated a platform representative.
AI on the Platform
TikTok announced that there are presently over a billion videos on its network identified as made with AI. Collectively, in excess of 100 million media items are added to the service each day, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be capable of decrease or raise the amount of AI content they view by opening the “manage topic” option in the platform and selecting AI-made media. Further subjects that can already be controlled under the filter encompass politics, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules mandate content makers to tag convincing AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its community policies.
In addition, the app will now attach an “AI-made” label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This step is designed to deter users from attempting to bypass the labeling process.
AI Literacy Programs
The company is also launching a $2 million awareness program for specialists and institutions to develop educational content about using AI responsibly. This initiative will assist non-profit groups focused on training programming and robotics.
Moderation Strategy
The video-sharing app has defended its safety measures, following controversy over intentions to make redundant numerous review team members in the UK. It is planning to reduce a significant number of roles in its content moderation department in the UK capital, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but automated tools can safeguard staff by removing the most harmful content prior to it has to be seen by staff. TikTok stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to the use of its machine learning processes.
It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with harmful content as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”
